The studio is dedicated to create and produce artistic video works. The video works are based on painting, virtual reality painting, and animation. The digital work uses the Tilt Brush VR painting program, Aero AR program, and Premiere-pro program.
The studio has been operating since 2016, focusing on painting in virtual reality, Augmented Reality, and creating  360-degree story-telling videos of these paintings.
The videos work combine classical art like painting, with virtual reality technology.

 

The studio's works have been exhibited at these festivals: Kassel Documentary Film and Video Festival, Germany, Jerusalem film Festival, The Short Movie Club, Minsk Festival, Haifa International Film Festival, Toronto New Wave, Jerusalem shorts festival, Viral Festival- online, RADIANCE-VR online, and in many galleries spaces exhibitions.

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The studio is supported by an anonymous donor as well as the Tel Aviv Municipality Art Support Foundation.